I was reading my Twitter feed a few days ago when a streamer announced that viewers could download Banner Saga for free. Since I’m a console gamer, I had a feeling that this initiative would not apply to me but to PC gamers. I was sad to see that I wouldn’t be included in this deal but a part of me wondered how and why they were doing such a promotion. Fast forward a few days later, the news breaks that Twitch will allow for viewers to purchase games straight off the stream. This is a shocking turn of events! Let’s get into the logistics of how Twitch is now becoming a place to stream and buy games.
To Buy On Twitch Or Not To Buy On Twitch?
“Said streamer will get five percent of the sale, with the buyer netting themselves RANDOMIZED Twitch Crates which include exclusive emotes and chat badges among other things.”
In an article by PC Gamer the “whys” of the Twitch initiative became clear. This new program was being introduced as a way to “support” streamers trying to make their Twitch career goals come true. Sometime this spring, no concrete dates were given, a “Buy Now” button will appear below a stream allowing for viewers to purchase the game they are viewing. PC Gamer reports “Said streamer will get five percent of the sale, with the buyer netting themselves randomized Twitch Crates which include exclusive emotes and chat badges among other things.” Or in other words, player loot boxes ala Overwatch or MOBAs.
How will the players get the games? Not through game keys but through existing services that will be linked to the viewers Twitch account. There is already a partnership with Twitch Prime that allows for players to receive free promotional games so it will probably work through that. There are also several developers on board for this initiative like Ubisoft, Telltale Games and Double Fine. The notable absences are Riot and Valve which, if you frequent Twitch know, dominate the directory with League of Legends and Dota 2 respectively.
Better For The Streamer Or Consumer?
On the other hand, as I understand this is a business, streamers already ask for follows and subscribers so this seems like another thing to “sell” to viewers while watching.
So this is where my thoughts come into the mix. On one hand, if viewers were thinking of buying the game anyway this is probably a good thing. This would be a one stop shop to get everything you want without needing to change too many tabs and help out a streamers you many like. On the other hand, streamers already ask for follows and subscribers so this seems like another thing to “sell” to viewers while watching. At times I just want to hear the streamer talk about the game or gauge their reactions not feel like I’m watching QVC. Hopefully they will be able to find a balance.
What do you guys think? Is buying your games on Twitch something you never knew you wanted? Is this a bad idea? Let us know in the comments section below.